Restful Sleep, happiness, intelligence, energy and quenched thirst. What do these things have in common? These are things that the increasingly popular Neuro drinks promise.

Neuro hit the shelves in 2011, but did not make a big splash in the market because of lack of advertising. Since then, the drinks have certainly made a name for themselves with millions of bottles sold.

About a year ago, I was wandering around a local gas station when I first spotted it. I was drawn in by the bottle’s intense color and unique shape. Upon recently having trouble dozing off, I purchased my first Neuro Sleep for $2.50. It was a curvy orange bottle that read “for ages 12 and up” and tasted like peaches. Within the next half hour, I was fast asleep.

The second drink I tried was on the morning of last year’s EOC testing day. Neuro Sonic promised “mental performance in every bottle.” I did not particularly enjoy the taste, but the effects were pleasing. I felt mentally refreshed and invigorated for the rest of the day.

These may remind many of the bracelets that were a popular trend just a few years ago. Power Balance bracelets were supposed to give consumers a higher physical performance for everyday activities and heavy exercise. Sadly, the company had no hard evidence of their product actually working.

Since Neuro is registered by the FDA as a common drink rather than a medicine, they do not have to prove the effects of their products. However, they do have a considerable amount of research to back up why their drinks have these effects on the mind. The labels on the back of each bottle contain ingredients such as melatonin, proven to cause consumers to have restful sleep.

Needless to say, Neuro has certainly caught my attention and I am eager to try the other flavors and experience the effects the drinks have to offer.